If your brand is looking to upgrade its Google Ads managers because the existing ads are not showing results, you just may have to hang in there a little longer. Google ads are an effective form of advertising, but it can take some time before they start to yield results. When they do, though, they undoubtedly pay off handsomely.

How Do Google Ads Work and How Long Does It Take To See Results


This is because Google requires time to collect relevant data to ensure that your ad reaches the perfect audience. This article will make you understand how Google ads work and how long it’ll take before you see results.


Running a Google ad: First Seven Days

Once you proceed with activating your account for running Google ads, Google will take about 24 to 48 hours to review your request and further approve the account.
After your account gets approved, it takes another seven days for Google to:
● Understand your niche
● Pull together crucial data to understand your business
● Thoroughly analyze your business’s target audience

The size of your business or the complexity of your audience will determine how long it is going to take for Google to complete the process.

Is there a way to Know the Success Rate of your Google Ads?

Here’s something you need to know about Google ads. Initially, it won’t use your daily budget completely. Instead, it will only use a part of your budget resulting in limited clicks on your ad.
Thus, to know the initial success rate of your Google ads, you should observe if you’re getting at least 15 clicks on an ad every day and a minimum of 200-300 monthly clicks on the keywords you’ve used.
If you’re not getting such results, you should rethink your budget and make necessary changes in your Google ads campaign.

Running a Google Ad: After Seven Days

Google will continue digging deeper to collect relevant data to serve you better in the long run. However, it would be best if you did not have high expectations from leads coming in right after the first week, as Google ads take about 2-4 weeks to accelerate.
You just need to show a little patience and keep working on your ads. Moreover, try to make minimum changes possible. Making changes hampers Google’s research process as it keeps changing its direction if you keep making updates.

Meaning & Importance of CTR

Simply put, the click-through rate or CTR is the most important factor for understanding the relevance of your advertisement to the target audience.
Without CTR, Google will take other factors into consideration, including:
● Account performance in the past
● Relevance of keywords used
● The loading time of the website
● Ad’s relevance to the landing page
Moreover, after Google finishes learning everything about your business and target audience, it’ll let you make updates in your ad to aim for a high-quality score and better conversions. This will further enhance your Google ads experience.

Don’t Let High CPCs & a Low Conversation Rate Get to You

As mentioned earlier, Google’s efficiency will decline when trying to learn about your business and its goals. However, your cost-per-acquisition or CPC will be on the rise.
So while your CPC will increase, you’ll experience a decline in your conversation rates. What you need to understand is that this is not alarming. All you need to know is that your loss will be compensated for in the future if you go through with the process correctly.
So why do conversations drop while CPCs rise during the process?
It happens when Google tries to get the hang of what works best for your business and how your ad campaigns will get the best results.

What’s Next After Google is Done Learning?

Soon after Google is done with the learning process, it gives you the authority to make necessary changes to your campaign for better results. You can change the following aspects:
1. Location
2. Ad copy
3. Target audience
4. Negative keywords
5. Target keywords

Changes and the Time it’ll take

Whenever you make a change for optimizing your Google ads, it’ll take time for Google to collect relevant data before you can see the results. Everything usually takes 1-2 weeks to get on track after you’ve made the changes.
Thus, it would help if you tried to make minimum possible changes so that you don’t keep extending Google’s learning period.

Google Ad Optimization: Your First Three Months

While three months may feel like a very long time, waiting it out and letting Google do its job will prove to be worth it. If you want your Google ads to be effective, you’ll have to be patient with the process.
As time flows, you’ll see how your ad gives you better results and keeps getting more effective. To help you through the process, we’re here to tell you exactly what you need to do in those three months:

The First Month: Collect Data

In the first month, you should keep collecting data. Keep gathering data from different groups of people to understand which group has the potential to become your client. Use a broad approach and don’t keep narrow parameters.
You can do this by targeting people on the basis of location. Once you get the hang of targeting, you can use it to focus on your target audience effectively.

The Second Month: Make Adjustments your Best Friend

Now that you have all the data you need from your Google ads; it’s time to make vital changes. Make adjustments and observe how they affect your ad’s effectiveness. Focus on changing targeting and keywords for best results.
Keep trying different keywords to find out which ones work best for your business. Use your data collection skills from the first month and target specific people to reach your target audience.
Lastly, analyze the keywords used in the first month and eliminate those that aren’t driving traffic.

The Third Month: Keep Growing Your Results

Once you’re done making the adjustments and putting in the work to increase the effectiveness of your ads, you’ll see fruitful results in the third month.
If you’re happy with the results, you can start investing more funds, time, and energy in your ad campaign. Putting in more resources will allow the campaign to have a broad reach and engage with your potential customers.
We recommend you keep monitoring your ad and make necessary changes along the way to offer exactly what your potential customers are looking for.


Finding an influencer who is relevant to your practice may be a little hard to find, but it will be worth the effort. A relevant influencer would have perfect teeth along with an interactive audience and positive online reputation.

Modification is the Key to Optimized Results

Make sure you have a team of skilled data analysts, ad specialists, and copywriters to make accurate changes to your Google ads. A team of experienced professionals will know what to do and what not to do.
We’ve spilled a few secrets for you. Following are a few things you should do to get optimized results:

Wrong Keywords

Just like it’s important to know the right keywords, it’s equally important to determine the negative ones. Having an understanding of the negative keywords will help you skip them and save a lot of your money and time.

Effective Keywords

When you’re in the process of picking the right keywords for your ad campaign, it is essential to determine the terms your target audience is using in the search box.
Having an understanding of these terms will allow you to attract potential customers who’re genuinely interested in your business.


Make sure that you’re feeding Google with the correct information and data on your conversation rate. Providing Google with incorrect data will cause various problems, and you need to ensure that your team tracks and reports correct conversation data.

Ad Copy

Coming up with a compelling ad copy is not a piece of cake. You might have to work on it multiple times before you get it right. Make sure you have a professional in your ad campaign team who knows how to get a perfect ad copy.


Google Ads Cardiff

Final Thoughts

To conclude, we’d like to tell you that Google ad campaigns don’t give results overnight. Creating an effective ad campaign takes a lot of patience, time, money, and effort. You should at least be patient for the first three months. Just make sure your PPC team is solid, and you can trust them with their job. Having a strong PPC team by your side will ensure you get desired results quickly and effectively.

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