If you manage a hotel, you know getting booked is essential to your success. But what if you’re not getting as many reservations as you’d like? It could be that your Hotel SEO services are to blame. Search engine optimisation is a process by which you can improve your hotel’s visibility online and attract more guests.

Luckily, optimising your hotel’s SEO is easier than it may seem. With a little effort and the right tools, you can start seeing results in no time. By optimising a hotel’s SEO, the hotel can gain more exposure, attract more guests, and boost its reputation. There are a variety of techniques that can be used to optimise a hotel’s SEO, including keyword optimisation, backlinking, and optimising the hotel’s content. Keep reading to learn more about how to optimise your hotel’s SEO for more guests and better rankings!

seo for hotels

What is SEO for Hotels and How can it Help My Hotel Marketing Plans?

Search engine optimisation (SEO) is a collection of techniques used to increase the visibility of a website on major search engines such as Google, Yahoo, and Bing. Optimising a website’s content, structure, and other elements can rank higher on the search engine results in pages with the help of a Hospitality marketing agency,  leading more likely that potential guests will find the hotel and make a reservation.

As per survey #1 result, Google gets about 34% of organic traffic, So if you are not visible to your audience on the first page the odds are they won’t even discover you.

So, you want to do SEO for hotels but don’t know where to begin? The first step to getting started with understanding the search engine algorithms and how they work. This can help you to identify the most effective strategies to optimise your hotel website for better visibility and higher rankings.

SEO for hotels

Hotel SEO Services Includes:

  • Keyword Optimisation

Researching keywords that are often searched for when looking for SEO for hotels in the hotel’s area. By including these keywords in the hotel’s website content, the hotel can rank higher on the search engine results pages for those keywords and phrases.

  •  On-page Optimisation

Optimising all the hotel-related elements on the screen and look of the website for better ranking. This includes keyword research, meta tags and optimising images.

  • Off-page Optimisation

By building external links to your website from reputable sources. High-quality link external links can help increase website authority and credibility in the eyes of search engines.

  • Local SEO

This optimisation makes sure when a customer looking for a Hotel in the” nearby location” of your hotel location the search engine shows display you as one of the results and ranking high on the list is the role of the SEO strategy

  • Backlinks

By creating backlinks from other websites to the hotel’s website, the hotel can increase its “authority” on the major search engines

  • Content Optimisation

Build a content strategy: Develop a content strategy focusing on delivering quality content to your audience. This should involve creating blog posts and webpages with relevant content that is useful and engaging to your target audience.

  • Analytics

Continually monitor your website performance and rankings to observe any improvements or declines in visibility using tools like Google Analytics, Microsoft Clarity tool, Heatmap tool etc. This can help you figure out which changes are working and which require more effort.

  • Optimise your website

Make sure your website is optimised for SEO by making sure the content is well-written and easy to navigate. You should also focus on improving the website loading speed and making sure all the links are valid.

By optimising a hotel’s SEO, the hotel can attract more guests and boost its rankings on the major search engines. Implementing these techniques may take effort, but the results can be well worth it.

What Keywords are Relevant to the Hotel SEO Agency

Importance of Keywords

Keywords Importance

Can you see the above image on average monthly 4.5 lakhs of customer search for “hotel near me”

So Hotel businesses are always in demand and you need to meet the needs of customers for Business Productivity.

And define the need for a hospitality marketing agency.

SEO for marketing for hotels

Now look at the above image, customers are sometimes particular about the services when they look for the nearby hotel

Using SEO for marketing for hotels is now as simple as baking the perfect cheesecake!

All you need is the perfect mixture of ingredients(The right set of Keywords) and the appropriate baking temperature(optimised SEO strategy).

A strong Keyword planner gives you plenty of keyword ideas but the catch using a set of keywords that represents your presence to the search engine. Keywords are of many types but as we know customer searches with the intent while looking for the hotel. The hotel marketing agency will help you to select keywords for hotel advertising.

select keywords for hotel advertising

For Hotel with Spa 1713, keywords ideas are available but using keywords that meet your hotel amenities will be worth finding you on search engine

Some Keywords that are Likely to be Used by Hotel Marketing Agency

  1. Branded keywords: Looking for a particular brand of hotels “Mariott Hotel”,” premier inn hotel”
  2. Generic keywords: These are broad one or two phrases that describe hotel services “Luxury family resort”, “Business hotel”
  3. Long-tail keywords: Longer and particular phrases that target particular question “Dog-friendly hotels with family room”,” all-inclusive family resorts with water sports”
  4. Intended Keywords:
  1. Navigational Keywords: Go to a specific place like “ Travelodge London”, “Hotel Hilton cardiff”
  2. Informational keywords: Asking for Specific answers like “What months are hotels cheapest”, “What time is check-in at the premier inn”
  3. Commercial keywords: Investigating or comparing hotel-related terms “Cheap hotels in London” “Best beach hotels Wales”
  4. Transactional keywords: buy some hotel-related services “Book car rental”,” Buy Buffet dinner voucher”.

Best Hotel Website Design Using SEO

When it comes to SEO for hotels, several best practices should be followed to achieve optimal results. Best Hotel website design can help increase visibility, rank higher in search engine results pages, and drive more organic traffic to your website.

Hotel Website Design Using SEO

You know 97% of Customer uses Google or other search engine to find and book hotel Designing website in such a way that the process of booking a room has to be surreal


Because it requires providing a lot of sensitive personal information, therefore you need to make sure that your page boosts trust and is intuitive and does not discourage users from finalising payments. Make sure that the customer can easily switch between room options (Standard /deluxe/suite) by clicking the CTA(Call to Action) button and navigating through different web pages and checking your page loading time if needed to compress images to make the website more browsable.

Mobile-friendly websites are designed to display well on both mobile phones and tablets. Google takes into account the mobile-friendliness of websites when ranking them in search engine results pages (SERPs). Therefore, if your website is not designed for mobile devices, it is likely that your website’s rankings will suffer. To avoid this, ensure that your website is mobile-friendly, as this will help to ensure that your SEO for Hotels are up-to-date and easily accessible by potential guests.

In addition, your Hotel SEO agency will ensure that your website’s content is optimised for mobile devices too. This includes ensuring that your content is easy to read on mobile devices, as well as making sure that any images you include are optimised for mobile devices. Additionally, you should also make sure that your website’s loading speed is optimised, as many mobile users will leave a website if it takes more than a few seconds to load. By optimising your hotel web design for mobile devices, you can increase your website’s visibility in search engine results pages, helping to attract more potential guests to your hotel.

That’s why when doing SEO for a hotel you have to be clear that your website is user and mobile friendly which will ensure that your website has an easy-to-navigate design that is appealing and organised to draw in customers.

Some SEO Tactics to be Considered

  • Keyword research and optimisation: Identify keywords and phrases that are being searched by your target audience and populate your website with those keywords in populated elements.
  • Unique, quality content: Create unique, high-quality content such as blog posts, and articles, and take unique photos of hotel rooms and interiors that are optimised for search engines.
  • Power of voice search: using digital voice assistant tools like Apple Siri, Microsoft’s Cortana and Amazon’s Alexa can boost customer experience by helping potential clients.
  • User-friendly design: The Best Hotel website design must include keyword-rich titles, alt text, and descriptions for images on your website.
  • Mobile optimisation: Design your website for optimised viewing on mobile devices.
  • Link optimisation: Ensure that your website’s internal links lead to the right page, are not broken, and are relevant to the content.
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An audit report will tell you what level of attention your website needs and engaging more customer attention can be determined. schedule your website report for free and get it delivered within 24hrs. Take the first steps towards optimisation.

Website Audit Report

Content Creation & Promotion for Hotel Advertising

Content creation should be at the heart of any SEO plan for a hotel website. Creating high-quality content helps in advertising for hotels’ brands and builds trust with potential guests. It should help boost your profile in the travel sector, easily engage with customers, and give you more conversations to join. Content also helps your hotel stand out from the competition and extends your reach beyond traditional marketing methods.

Planning a content strategy for 4 to 8 months is important for creating content for your hotel website

  • Focus on creating high-quality, original content like website blogs that provides value to your target audience.
  • Use keyword research and other SEO techniques to create content that meets your audience’s needs and informs them about your hotel.
  • Develop a content calendar to ensure the flow of content and keep the target audience engaged
  • Ensure that you have an effective content promotion via social media, Email newsletter plan in place to maximise the reach of your content and generate more website visits.
  • Use the content to build relationships with influencers and partner with them to create valuable content.
  • Use the content to create high-converting calls to action and drive traffic to your website.

By creating great content for your target audience, you can attract more guests to your hotel and better optimise your website for higher search engine rankings.

How does Hotel Digital Marketing Agency Plan Content for Hoteliers?

We conduct thorough research in the hospitality industry and understand your position in the business, analysing the latest trends in the industry and examining competitor strategies

  1. Do research on all possible Hotel-related search terms: A hospitality digital marketing agency analyses the most commonly searched terms related to the hospitality industry and identifies any particular services that customers are looking for.
  2. Filling Customer queries regarding different Hotel services: This allows a better understanding of the potential customer requirements so that we can tailor Hotel SEO strategies to meet the search requirement.
  3. Drafting content: As a Hotelier, we understand your focus will be on consumer-satisfying services and we will write the content same to reflect your actual image in written form content will be first drafted to you and after your approval, we will publish it on the hotel website.
  4. Optimise Content as per SEO search term requirements: Once the content is finalised, we optimise with the relevant keywords, meta titles, and descriptions so that the content is well-structured and it will be easy for the search engine to crawl and index your webpage.
  5. Publishing on the website: This involves uploading content to the content management system, formatting on the web and ensuring it appears correctly on devices.
  6. Promoting it via Social channels: To meet maximum reach and engagement and promote content via social media, and email newsletters which help to drive traffic to your hotel website and improvise online presence.

Promoting Content on Blog Sites

Promoting content for hotels or resort marketing on Blogging sites can attract customer attention towards your business. Hotel Advertising on trusted blog, sites will gather a good amount of effective amount of visibility and help your site for better ranking

  1. https://www.feedspot.com/
  2. https://www.hotelowner.co.uk/
  3. https://www.restaurantonline.co.uk/
  4. https://thehotelmagazine.co.uk/
  5. https://www.boutiquehotelier.com/
  6. https://hotelbusiness.com/
  7. https://www.sleepermagazine.com/ahead/
  8. https://www.epinsights.co.uk/

Local Business Directory Registration Can Build Trust

Local business directories are an online platform where hoteliers can list their hotel services, amenities and contact information to increase visibility in search results and attract potential customers. It is effective to improve local SEO and increase the chance of appearing in the relevant search results.

  1. https://www.skyscanner.net/hotels
  2. https://www.tripadvisor.in/Hotels-g186460-Cardiff_South_Wales_Wales-Hotels.html
  3. https://www.booking.com/
  4. https://www.trivago.in/en-IN/odr/hotels-england-united-kingdom?search=200-16235
  5. https://www.agoda.com/country/united-kingdom.html
  6. https://www.oyorooms.com/gb/
  7. http://www.gostay.uk-sites.com/
  8. https://www.lastminute.com/?ncr=1

 Download a 6-month Free Content Calendar

A blog calendar will help to manage content efficiently and step towards a successful SEO strategy for better ranking on SERP.

Witness the Power of Voice Search

According to a recent survey by the Microsoft Bing ads, the number of people using the digital assistant Cortana voice search for searching hotels has increased by 343% over the year in the UK alone. Additionally, according to Google, 20% of mobile queries are now voice-activated, and over 40% more people used digital assistants and voice search overall in the past year.

It is simple to understand how speaking instead of typing might expedite the hotel reservation procedure. Imagine that a traveller making a last-minute reservation could inquire on your hotel’s website about the rooms you have available, and the rates, and complete their booking without even touching their device (while hastily packing for their trip!). Voice search can greatly simplify and accelerate the user booking process.

Managing Social Media for Digital Marketing for Hotels

Digital marketing hospitality experts believe Social media can create a powerful impact on your hotel SEO and should be included as part of your overall SEO for hotels strategy. Social media provides a great opportunity for you to engage with potential guests, build relationships, and drive more traffic to your website.

The key to successful social media optimisation for digital marketing for hotels is to focus on posts that are not only informative but also shareable. Encourage guests to share their feedback and experiences through social media and invite them to like and follow your hotel’s social media pages.

You should also use keywords in your social media posts to help potential guests find your hotel. Ensure your posts are consistent with the content on your website and are linked to web pages where relevant.

By actively engaging on social media and creating content that resonates with your target audience, you can increase your reach, build a strong following, and improve your website’s SEO.

Get a Free session on how to Handle Social media for business growth

Digital marketing hospitality expert uses Social media as a powerful tool using it in the right can result in your success in an unimaginable way

Steps to Increase the Local Presence for Hotel Marketing Plans

Local SEO is the process of optimising your website to increase your search engine visibility in your local area. This involves optimising on-page elements of your website, as well as including specific keywords related to your location. also considering optimising off-page elements, such as link building, to help improve your website’s search engine visibility.

For hotel SEO services to be fully effective, hoteliers need to focus on local SEO, as this is essential for attracting more guests to the hotel. Local SEO involves optimising your website to make it more visible to local guests who may be searching for a hotel in your area.

The first step in local hotel SEO is to ensure that your hotel has a verified presence,

  • Google Business Profile (GBP)

Listing on GBP will enable your business to appear in local searches as a map listing, which can help to draw more attention to your hotel. You will also need to ensure that your hotel information is accurate and up to date, as this will help to ensure that potential guests can easily find your hotel.

Google Business Profile

Listings give you multiple options to select from one without scrolling much. Pointing the desired area on the map which suits pricing makes booking decisions faster.

  • Google Map Ranking (GMR)

This feature shows business on Google Maps based on the relevance and proximity of the user’s location. To improve your Hotel located in the ranking, you need to make sure that your hotel is listed accurately in Google Maps. By optimising the website and providing relevant and engaging information. you can add photos and videos of your hotel for the visual feel of the ambience. This makes them more sure about their visit to the hotel.

  • Schema Markup(Rich Snippets)

According to the survey, rich snippets of content to your listing can boost click-through rates by 30%. It is a form of structured data and it is important for registering business on Google and Microsoft Bing to understand the content of your webpages of the website. Google uses information from websites to display the search results. This will help with the rankings and boost sales of hotel reservations. Schema markup provides detailed information about your hotel or resort and the services they offer like restaurant, spa, bar, parking, indoor sports or beach facing. As a result of data on snippets being displayed in such a manner, you will likely see more qualified links to your page.

rich snippets

By focusing your hotel SEO on local SEO, you can help to attract more potential guests to your hotel and increase your bookings. This is something that every hotelier should be investing in, as it can help to improve the overall performance of their hotel’s website.

International Hotel SEO for a Global Audience

International hotel SEO involves optimising your hotel website to make it more visible to potential guests from around the world. This can help to increase bookings from foreign guests who are looking for a hotel in your city or country and can view prices in their currency.

International hotel SEO

This search is for the user who wants to understand in Indian rupee currency and could be an Indian tourist travelling to London.

This is the same search results from above  but the currency is in British pounds.

When optimising for an international audience, it is important to consider the language preferences of your target audience, as this can affect search engine visibility. For instance, if you target French speakers, you should consider optimising your website for French keywords and phrases.

French keywords and phrases

In addition to this, it is also important to focus on building links from international websites to help your hotel appear in foreign searches. This involves reaching out to relevant websites and blogs and building relationships with those sites to earn high-quality links from them.

Overall, international hotel SEO can be a great way to tap into new markets and expand your audience. By optimising for international audiences, you can gain more visibility and increase bookings from potential guests from around the world.

Importance of Reviews and Ratings

Social proof matters because quality reviews make hospitality services blossoming than flowery website descriptions. If potential customers see that former customer visitors speak positively about your hotel. here are some ways to manage reviews and ratings on different platforms like Google map reviews, yell reviews and Trustpilot reviews and reviews from different booking sites and hotel websites. Hotel SEO is said to be optimised when content and reviews are used efficiently.

review of Hotel Park Plaza Westminster Bridge London

This is the review of Hotel Park Plaza Westminster Bridge London, from www.booking.com

Such a format of review can help to make decisions quicker about booking the hotel.

trivago Hotel Leonardo Royal Hotel Brighton Waterfront

Similar review section from www.trivago.com  for Hotel Leonardo Royal Hotel Brighton Waterfront.

Get your consolidated review sheet for Free!!

The Consolidated sheet will tell you the overall reviews and a Social SEO expert will guide you on how to improve website ranking with reviews and ratings.

Hotel SEO Reporting

Tracking your hotel’s SEO performance can be important in measuring the success of all the effort and money you have put into bettering your ranking on search engine results pages. In addition, it may be beneficial to set goals that are measurable and trackable. Doing so can help track performance over time and help optimise SEO campaigns for a more efficient ROI. Here are some key reports that can help hotels and resort to tracking their SEO performance. However, it is not sufficient to simply review website analytics – you must also track the progress of competitors’ websites to understand the effectiveness of your strategy.

  • Domain Authority(DA) report: Reflects strength and credibility of the Hotel service  website
  • Backlink report:Hyperlinks from the external website directed to the hotel website helps in improving the authority and credibility of the Hotel website
  • Competitor positioning report: Helps you understand competitor strategy and identify their keywords strategies and improvise accordingly to stay competitive. Using tools such as SEMrush and Moz Pro to measure the progress of your competitors’ strategies can provide significant insight into what to change or replicate on your website. These tools can help you analyse the performance of keyword strategies, understand the domains and pages your competitors are targeting, as well as their backlinking strategies to see if improvements are needed.

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With expert assistance, you will receive a detailed analysis of competitor SEO strategy including their website performance, keyword rankings, backlinks, and more.

User SEO Behaviour Report

For the Hospitality industry, understanding how users behave on websites is important. By  analysing user behaviour, Hotel businesses can identify the area for improvement on the website. Here are tools and reports to help the hotel business monitor user behaviour on their website

  1. Heatmap tool: It is the visual representation of customer behaviour on the website. It can show which area of the website customers are scrolling, clicking and hovering. By using the heatmap tool, hospitality businesses can identify which area of the website getting too much or too less attention.
  2. Microsoft clarity tool: It provides details insights into how users interact with your website. It helps to identify shortcomings of the site and improve website performance. It also records user sessions and analyses how users navigate your website.
  3. User visit data: This data shows which pages of the Hotel website are being visited most. By analysing this data Hoteliers can identify which pages of the website are more important to the customer and adjust your SEO strategy accordingly. Overall monitoring and analysing Customer behaviour is an important part of SEO strategy.
  4. Google Analytics tool: it is a potent tool that offers information on user behaviour, website traffic, and conversion rates. Hotels may identify which pages on their website are generating the most traffic and conversions by reviewing data from Google Analytics. This knowledge can assist hotels in modifying their SEO tactics to increase user engagement and conversion rates.
  5. Google Looker studio:It created interactive dashboards and reports that display data from multiple sources, including Google Analytics, Microsoft Clarity, and other tools used for SEO analysis. These reports are updated in real-time and can access from any device with an internet connection.

Do you want to Improve Your Hotel SEO Strategy?

By reading this SEO guide, you might have to understand the power of SEO to revolutionise your Business success. We understand SEO seems a lot to consider but it brings growth for an indefinite interval. So Yes!! It’s worth a try. Having a Successful SEO strategy will enhance Productivity in the business.

Regardless of whether you require assistance with keyword research, content optimisation, or technical SEO, we have the knowledge to support your objectives. The best thing, though? There is absolutely no cost for our consultation, and there is no commitment to use our services.

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