Digital Marketing Executive Blackpool Branch

A skilled digital marketing executive is needed by our SEO agency Blackpool. The growth of Trust Payments as a whole will be significantly impacted by the Digital Marketing Executive’s performance. They will work closely on the creation and execution of Trust Payments’ digital growth strategy while reporting to the Senior Digital Marketing Manager. Social media, email marketing, campaign and workflow automation, SEO, and upkeep of all Trust Payments’ online assets fall under this category.

Key Responsibilities:

• Understanding complete customer journeys, developing lead workflows, and automating lead nurturing
• Creating emails with a copy for vertical and product-specific campaigns
• Collaborating with the larger team to find campaign gaps in the development of onboarding and sector-specific emails
• Managing Trust Pilot/NPS automatic emails
• Assisting with SEO strategy to achieve website and subsite optimisation
• Establishing the lead scoring and workflows for MQLs and SQLs
• Reporting on and keeping track of the efficiency of the automation flows
• establishing procedures in a new website platform and using other software like Salesforce, Unbounce, and Pardot
• Assisting the larger team on other digital platforms, such as social
• To stay current with the newest digital marketing tools, technology, and best practices, keep an eye on market trends and changes.
• For websites and social media platforms create interesting and captivating material, such as blog entries, articles, infographics, videos, and other multimedia.

Requirements:

• Strong knowledge of content marketing, social media, email marketing, PPC, and SEO.
• Desirable Knowledge of Google AdWords, Facebook Ads, LinkedIn Ads, and other digital marketing platforms.
• Excellent writing, analytical, and communication skills.
• the capacity to oversee several projects simultaneously and operate independently.
• strong organising and detail-oriented skills.
• Problem-solving and creative thinking abilities.
• A plus is having prior experience in the financial services sector.