SEO Cardiff
Search Engine Optimization (SEO) is a process to help your web pages rank higher in search engines, which are often the go-to source to search for information online. It has proven to be one of the most effective techniques in terms of %ROI. As a leading SEO company Cardiff, we work closely with you to develop an SEO strategy that fits your unique requirements. Let’s get started and help your website rank higher!
£992,526.47+
Revenue Driven for Our Client
300%+
Noteworthy Organic Traffic Growth
7000+
Keywords Ranked On 1st Page
120%
Average Increase in Conversion Rates
Best SEO Agency Cardiff - Increase Traffic, Leads & Sales
Head45 is a leading SEO agency in Cardiff, wherein our top priority is to boost your business’s revenue by improving your search rankings and search traffic. Our team of dedicated SEO specialists is committed to delivering exceptional results that exceed your expectations. They use cutting-edge SEO techniques to help you improve your online visibility.
We understand that establishing an online presence can be challenging, especially for startups and growing businesses. So you can rest assured that you’re working with a team of professionals who have a proven track record of success.
If you are looking for a agency to help with SEO Cardiff, then we can help you achieve the intended growth. With Head45, you can trust that your business is in the right hands.
Is SEO Worth Doing in 2023?
SEO is worth it in 2023, in the future, in the past, and always. If you haven’t started yet, now is the best time. We suggest starting SEO as soon as possible because as an industry leader, we know that new startups or fresh sites take time to earn Google’s trust. It usually takes 4-12 months for Google to recognise enough trust signals for your optimised domain. Furthermore, SEO trends are constantly changing. The tactics that worked well in 2022 may not be effective in 2023. So it’s important to stay up to date with Google’s latest algorithms to ensure that your website is ranking high in search results.
As more businesses are going digital with each passing day, having excellent SEO is crucial to gain more traffic and sales in this competitive market. As a trusted SEO agency in Cardiff, we are sure that we can help your website to achieve the #1 position on search engines by providing full range of SEO services.
Why Should You Not Delay in Starting SEO for Your Business?
Google is constantly evolving, and as a result, delaying SEO can lead to additional challenges and competition. It means that you may need to employ more strategies to beat this competition and pay more of your hard-earned money. This eventually leads to a longer timeframe to see results. So by investing in SEO early enough, you get sufficient time to establish your brand’s presence and stay ahead of your competition.
At the end of the day, the key to success with SEO is to be patient and persistent. It takes time to see results, but with the right strategies and expert guidance from a reliable SEO agency, you can achieve your goals and take your business to the next level. For SEO cardiff, we suggest that 2023 is the right year to increase your business growth.
Search Engine Optimisation (SEO) Process
Marketing through SEO typically involves four aspects – the Research part, the Creative part, the Optimisation part, and building Trust. The image here shows the 6 month roadmap of how we as a leading SEO agency Cardiff execute this process. It involves month-wise activities for each of the four aspects. Our SEO services Cardiff include keyword research, competitor analysis, content optimization, on-page SEO, technical and local SEO, link building strategy, and reporting to the client.
Keyword Research
Competitor Analysis
Content Optimisation
On Page Optimisation
Technical SEO
Local SEO
Link-Building
Reporting
Keyword Research
Keyword research is the first step of the research process in SEO. It involves identifying the exact search terms that people frequently use in search engines, related to your brand or industry. It enables us to optimise your content for the search queries that are most likely to reach your target audience. Without proper keyword research, your content may not appear in top search results for relevant queries. In simpler words, your target customers may not able to find you online.
As shown here, when you type a search term in the search box of the Google search engine, it shows popular suggestions based on the volume of searches for each term. It provides us with a basic idea about what keywords to target.
If you already know which keyword you want to rank higher for, you can skip this step.
Keywords or search terms can be classified into different variations – single-word phrases, 2-3 word phrases & Long-tail keywords. It is advisable to optimise your content around keywords that face relatively lower competition at higher search volumes. Additionally, location-based keywords are quite useful for local intent searches. For instance, for an SEO agency based in Cardiff, a keyword like SEO in Cardiff proves to be the most efficient.
Want to know What Keywords you should Target?
Competitor Analysis
After conducting keyword research, the next step is to analyse your competitors’ activities. This is our favourite step in the research part.
The main objective of this research is to analyse the strengths of your competitor’s websites and their SEO strategies. This analysis can help us gain valuable insights into what works and what doesn’t, and use this information to develop a winning SEO strategy for your website.
Competitor analysis in SEO involves identifying who your competitors are, analysing keyword gaps, their website structure, content, backlinks profiles, monitoring their social media and other important SEO factors.
At Head45, we offer competitive analysis as an integral part of our SEO services Cardiff. We have a dedicated team for competitor research who utilise their expertise, along with various cutting-edge tools to gather a wealth of data about your competitors’ online activities. This helps us make informed decisions and help plan the right strategy to rank in the #1 position. “Perfection” is our middle name. We hardly miss anything when it comes to competitor analysis. We prepare a checklist, comparing our SEO activities with top competitors. Using this checklist, we identify and work on activities that we are missing out on. This way, we ensure we perform better in all activities.
Want to Know Why Your Competitors are on Top?
Content Optimisation
In SEO, content is king. Content optimisation involves creating and modifying website content in order to improve its visibility in search engine results pages (SERPs). The goal here is to create high-quality, useful, and engaging content that meets the needs of users as well as search engines.
SEO, combined with relevant content, can hugely affect the success of your business. In fact, it wouldn’t be wrong to say that it is at the root of the success of your business.
While we determine the type and length of content based on factors such as business objectives and target audience, we often incline towards longer content over shorter pieces for websites. But why so? The reason is simple. Search engines tend to favour in-depth information. So content length and relevancy should go hand in hand. It’s not easy to achieve that balance without professional assistance. So if you are a local business catering to people in Cardiff, trusted SEO agency in Cardiff can help you.
Is Your Content is Fully Otptimised or Not?
On Page Optimisation
A thorough optimisation of all on page elements is another essential aspect of SEO.
The objective is to ensure that your pages match a user’s search intent by incorporating keywords into these components. However, this doesn’t translate to stuffing keywords into your content code and expecting a boost in your ranking. If you do so, there is a good chance that Google will penalise you for negatively impacting user experience. So apparently, the best way to boost your organic traffic and ranking is to incorporate keywords in a natural way. Our dedicated on-page SEO Cardiff team can certainly help you accomplish that.
The image here shows the different components of a web page wherein the targeted keywords are incorporated and what should be considered mainly in on page SEO. Only experts can handle it properly so contact your trusted SEO company Cardiff.
Is Your Website is Fully SEO Optimised?
Technical SEO
Technical SEO is the process of optimising the technical aspects of a website in order to improve its search engine ranking and visibility. It includes ensuring that your website is easy to navigate, secure, mobile optimised, loads fast enough, is free of duplicate content, etc. Essentially, the goal of technical SEO is to make your website free of technical obstacles that might hinder its visibility in search results and improve the ability of search engine bots to crawl and index your website.
The various aspects of our technical SEO process include proper formatting and structuring the URLs, improving website speed and performance, implementing structured data markup to help search engines better understand the content of the website, optimising the website’s information architecture and ensuring that the website performs well on both desktop and mobile devices. If you are just starting up, an optimal web design is a vital part of this puzzle as well. We use some of the most popular and effective tools, such as Google Search Console, Google Analytics, Webmaster tools, Screaming frog, PageSpeed Insights, Google’s Mobile-Friendly Testing tool, Siteliner, and more to implement technical SEO optimally.
At Head45, we carry out effective technical SEO for Cardiff businesses as well as those all across the UK. With this, we strive to help your website rank higher in search engine result pages.
Want to Know Your Website is Technically Strong or Not?
Local SEO
SEO services are becoming increasingly crucial for local businesses due to a rising trend in searches including the phrase “near me,” which has doubled over the past year. This indicates that people are actively looking for a more convenient way of finding businesses near them.
To address this trend, one of the key steps in local SEO is to set up and optimise a Google Business Profile (GBP). As a part of this process, we optimise important details about the business such as opening hours, address, and website, as well as adding visually appealing content like photos and videos. Additionally, we manage and respond to customer reviews, as it is an essential aspect of local SEO. It helps establish credibility and trust with potential customers. To see an example, search for SEO Cardiff in Google, and you will find us at the top, with our GBP on the side.
As seen here, the map pack is one of the first things a user will see in search results – even before the regular organic results. This shows how crucial it is to update and optimise your Google Business Profile as a part of the local SEO process.
Want to Grow Your Business Locally?
Link-Building
Link building refers to the process of getting other websites to link to pages on your website. These links are popularly known as backlinks. Google considers backlinks as a crucial factor when ranking websites. So, link building involves improving the quality and quantity of backlinks pointing to your site. It also includes removing harmful links and fixing good-but-broken links. As your SEO agency, our goal is to make sure your site gets as many good links as possible.
To make sure we pursue the right links, our SEO experts check a few things first.
- Authority: Is the linking site trustworthy?
- Relevance: Is the content on the website similar to yours – basically?
- Placement: Is the link likely to be visible in a prominent spot on the page?
Does Your Website Have Enough Backlinks?
Reporting
Successful SEO is a continuous process, involving researching, testing, and evaluating. It helps ensure your website is doing well on search engines. So it’s important to have a reporting system to keep track of progress and any issues that may arise.
By monitoring metrics like your website’s rankings, visits, and conversions, we can quickly spot any problems and fix them before they get worse. It’s like checking the health of your website regularly to keep it running smoothly and maintain any improvements we’ve made.
Want to Know How We Share Report With Our Clients?
our 1st position ranked keyword’s
Why Are Top 3 Positions So Important?
34.5%
34.5% of Users Visit the Listed Websites on the 1st Page
68.3%
68.3% of Users Mostly Visit the Top 3 Listed Sites
12.3%
12.3% of Users Visit the Listed Websites on the 2nd Page
How to Rank Your Site on the 1st Page of SERP?
There are 3 core elements that work together to achieve good results – a proper budget, the right agency and an effective strategy. If any one of them doesn’t perform well enough, you cannot achieve the desired success. Therefore, as an experienced SEO agency Cardiff, we think that these elements are crucial to getting your targeted keywords to rank on the 1st page.
How Long Does SEO Take to Show Results?
The answer is between 4 to 12 months. While the exact time for SEO to give results depends on several factors, you start seeing some results after 4 to 6 months. However, it can take much longer, even upwards of a year, if you are targeting high-competition keywords and the domain & page authority is high.
Should I Stop Spending on SEO After Getting Results?
SEO is an endless process. It’s like running a marathon. Endurance is the key. You cannot stop even after you’ve reached the number-one spot on Google for your targeted keywords. Your website will eventually start ranking lower in search results. It is because Google keeps on updating its algorithms. Your competition never really goes away either. So you will need to keep your website “fresh”. For instance, you can continue with other keywords to expand your business.
Essentially, always prefer a long-term SEO plan as it is extremely important to update your website according to Google’s latest algorithm. This will help to rank you first before your competitors. Additionally, you can always utilise PPC services in sync with SEO to provide your campaign with that extra boost.
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Frequently Asked Questions
What is SEO? How Does it Work?
Is paying for SEO worth it?
Absolutely! Investing in SEO in Cardiff can substantially improve a website’s footprint, attract more clicks, and increase profits. Head45 recommends having practical expectations as they need to work with SEO experts who provide deliverables. A well-chalked out strategy can provide great ROI, but cannot overnight. It requires great effort.
Isn't PPC Better than SEO?
However, SEO is a process or a method that lifts your website’s rank organically and is better in long run. Through the SEO method, the investment is relatively low however, returns are great.
Can my Company Recover from a Google Penalty?
Yes, it is not impossible. With a recovery plan in place and by identifying pain area that caused penalty, we can certainly reverse Google’s decision. It’s possible to recover everything. Recovery requires a strategy that focuses on creating original content, ensuring quality links, and improving user experience. With a perfect execution of plan, removing the Google penalty and sustaining it is absolutely possible.
Can you Redesign my Website without Losing SEO Juice?
What can Cause my Search Engine Results to Drop?
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